论文部分内容阅读
如果认为汽车定制时代还很遥远,不从战略层面考虑这个问题,那就会上当。汽车是全球化最一致性的产品,就是说你能做到的,别人也一定会做到,如果差距太大,人家就不愿意买你的产品。从当代汽车产业整体市场发展形势看,一种大规模定制的商业模型正在加速形成之中,这将是21世纪汽车产业最好满足顾客需求和最高层次竞争的一种商业模式。丰田公司高级经理Kosuke lkebuchi说:在未来的市场上,与当今的市场完全不同,那些能
If you think the car custom era is still far away, do not consider this issue from a strategic level, it will be fooled. Cars are the most consistent product of globalization, that is, you can do it, others will do it, and if the gap is too big, people will not buy your product. Judging from the current situation of the overall development of the automobile industry in the contemporary world, a mass customized business model is accelerating. This will be the best mode for the automobile industry in the 21st century to meet the needs of customers and compete at the highest level. Kosuke Lkebuchi, senior manager at Toyota Motor Corp., said: "In the market of the future, unlike the markets of today, those