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一个值得深思的问题:像美的这样运转良好、盈利能力强劲且处于行业顶端的企业,为何要迫不及待地改变?2014年12月15日,美的集团高调宣布和小米科技达成战略合作,后者将以12.66亿元的投资,获得美的集团1.29%的股份,并将提名一位核心级别高管进驻美的董事会。美的缺钱吗?有一个事实很可能出乎很多人意料之外:在中国,传统的白色家电产业,早已不再是众人印象中的红海。经过30年充分、激烈的市场竞争,这个曾经的微利行业如今已
A question worth pondering: Why do companies such as Midea, which is well-functioning and profitable and at the top of the industry, can not wait to change? On December 15, 2014, Midea Group announced a strategic partnership with Millet Technology With a total investment of 1.266 billion yuan, 1.29% shares of Midea Group, and will nominate a core-level executive to the board of directors of the United States. Beauty’s lack of money? There is a fact that may be contrary to many people unexpectedly: In China, the traditional white goods industry, is no longer the impressed Red Sea. After 30 years of full and fierce market competition, this once meager profit industry has now