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改版,几乎成为各家卫视提升收视份额的杀手锏。之所以大家都在不断求新、求异、求变,是因为现在的卫视早以不是当年大家各守一方、相安无事的时候。已到了淡化区域概念、细分收视市场、重塑个性品牌、争抢品质客户的时候。在这样的大环境下,各卫视都意识到在激烈的竞争之中,过去那种“综合性”的模糊面孔已经难有竞争力,个性化定位的凸显才是最重要的。于是,各省级卫视纷纷改版,重新定位。
Revision, almost every TV to enhance the ratings share killer. The reason why we are constantly innovate, seeking differences, change, because the satellite is not as early as the year we all keep one side, when nothing had happened. Has come down to the concept of regional, subdivision ratings market, remodeling personality brand, compete for quality customer time. In such a big environment, all TV stations are aware that in the fierce competition, the past “fuzzy” faces have become less competitive and the highlight of personalized positioning is paramount. As a result, the provincial satellite TV have revised, re-positioning.