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近几年国内的B2C市场发展迅猛,从消费额上来看,2009年上半年,全国网络购物消费金额总计11 95.2亿元,网民在C2C和B2C网购占花费金额分别为1 063.7亿和1 31.5亿。2008年,中国B2C网上零售市场销售规模为80.9亿元,相比2007年增长72.4%。在良好的市场需求面前,国内的母婴类消费需求正处于高速增长时期,特别是在后经济危机时期,消费需求的客观存在,而大众消费者趋向节省的消费理念以及电子商务的便捷优势,共同造
In recent years, the domestic B2C market has developed rapidly. From the perspective of the amount of consumption, in the first half of 2009, the total online shopping spending in China amounted to a total of 1.952 billion yuan. The spending by Internet users in C2C and B2C online shopping respectively amounted to 106.77 billion yuan and 1.31.5 billion yuan . In 2008, the sales volume of B2C online retail market in China was 8.09 billion yuan, an increase of 72.4% over 2007. In the face of the good market demand, the domestic demand for mother’s and baby’s consumption is in a period of rapid growth. Especially in the post-crisis period, the objective existence of consumer demand and the consumer-oriented consumption concept and the convenience advantage of e-commerce are common Made