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近些年来,随着各种新兴产业的迅猛发展,人们逐渐改变了传统的消费观念,由此也带来了现代包装设计产业的革命。然而当下我国的包装设计也暴露出很多问题,中国未来的包装设计若要长久健康的发展下去,需要更加注重自己的地域文化性。如何在创新变革中不失去地域文化特点,将是本文的一个研究内容。同时本文将研究如何将地域文化因素体现在包装设计中,让地域文化在现代包装设计得到继承和发扬。
In recent years, with the rapid development of various emerging industries, people gradually changed their traditional concept of consumption, thus bringing about the revolution of the modern packaging design industry. However, at present, China’s packaging design also revealed many problems. If China’s future packaging design needs long-term healthy development, it needs to pay more attention to its own regional culture. How to change the characteristics of regional culture without losing the innovation will be a research content of this article. At the same time, this article will study how to embody the regional cultural factors in the packaging design so that the regional culture can be inherited and developed in the modern packaging design.