近日,互联网巨头阿里、腾讯与电视企业达成战略合作,互联网新贵小米、乐视纷纷推出新一代智能电视,大刀阔斧向互联网转型的长虹发布CHi Q2电视,互联网企业、彩电企业轮番隆重登场,宣告智能电视领域硝烟再起。电视行业频繁动作的背后反映了什么?企业应该如何应对行业变局?笔者认为,“电视+”时代已经到来,彩电行业正面临21世纪以来的最大变革。 Recently, Internet giants Ali, Tencent reached a strategic cooperation with television companies, the Internet upstart millet, LeTV have introduced a new generation of smart TVs, drastic changes to the Internet Changhong released CHi Q2 TV, Internet companies, color TV enterprises a grand debut, declaring the field of smart television Smoke again. What is the reflection behind the frequent actions of the TV industry? How should the enterprises deal with the industry changes? The author believes that the “TV +” era has come, the color TV industry is facing the biggest change since the 21st century.