近日,《南方周末》副总编伍小峰以及《第一财经日报》副总编岳富涛加盟万达集团。据知情人士透露,伍小峰将担任万达集团总裁助理、企业文化中心总经理刘明胜的副手,具体负责万达集团企业内刊以及广东媒体关系维护,而岳富涛则具体负责万达官网新媒体和上海媒体的关系维护等。万达集团再一次将“土财主式挖人”的手伸向了传媒界,最大的筹码依然是对于高薪酬的承诺。那么,他们想干什么?答案是,做内刊。万达的大手笔我们可以猜测这是要修炼文化内功,打造企业的文化软实力。而 Recently, Wu Xiaofeng, associate editor of Southern Weekend and Yue Futao, deputy editor of the First Financial Daily, joined Wanda Group. According to people familiar with the situation, Wu Xiaofeng will serve as deputy chief executive assistant to Wanda Group and deputy general manager of MCC Liu Mingsheng, who will be responsible for maintaining the Wanda Group’s corporate journals and maintaining media relations in Guangdong. Yue Futao will be responsible for the relationship between Wanda’s official website and the Shanghai media Maintenance and so on. Once again, Wanda Group has put its hands on “land grabbing” to the mass media. The biggest chip count is still its commitment to high pay. So, what do they want to do? The answer is, do internal publication. Wanda’s generous we can guess that this is to practice the culture of internal strength, to create corporate culture and soft power. and