《大公报》是中国新闻史上负有盛名的民营大报。以往对它的研究多局限在其政治立场方面。坚奉“文人论政”理念的《大公报》报人在经营方面也有相当建树,做到“文人气节”与“商业经营”的平衡,并依靠经营收益支撑起报纸的发展。 Ta Kung Pao is the prestigious private newspaper in China’s news history. In the past, most of its research was limited to its political position. The instructors of the “Ta Kung Pao” insisting on the concept of “scholar’s theory of politics” also made considerable achievements in management and achieved the balance between “literati integrity” and “business management” and supported the development of the newspaper by relying on operating income.