目前,我国许多城市同时拥有数个大型博物馆、科技馆,但尚处于初期探索阶段,规模有待扩充。统计数据显示,中国具有国际影响力的企业和品牌中,80都拥有自己的展示场所,10%拥有相当规模的企业博物馆或展示馆,3%的企业自建馆能够进入商业运营状态。眼下,常见企业博物馆的功能定位有文化专题类,如老字号“云南白药博物馆”、“杭州茶叶博物馆”;有产品技术类,如“中国煤炭博物馆”、“醋文化博物馆”;有综合体验类,如“青岛啤酒博物馆”等。此外,比较常见的企业博物馆为产业主题类,它们借力政府扶持,依托区域经济特点,把握产业导向命脉,打造出具有 At present, many cities in our country have several large-scale museums and science and technology museums at the same time. However, they are still at an early stage of exploration and have yet to be expanded in scale. Statistics show that 80 of China’s internationally influential enterprises and brands have their own venues, 10% own a large-scale corporate museum or exhibition hall, and 3% of enterprises own self-built museums can enter into commercial operation. Right now, the function of common corporate museums are cultural topics, such as the old name “Yunnan Baiyao Museum ”, “Hangzhou Tea Museum ”; product technology, such as “China Coal Museum ”; A comprehensive experience category, such as “ Tsingtao Brewery ”and so on. In addition, the more common corporate museums are themed industries, leveraging the support of the government and relying on the characteristics of the regional economy to grasp the lifeline of industry orientation and create a