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本章主要是从发展社会主义市场经济出发阐述研究市场营销学的必要性,介绍市场营销学的研究对象、任务和基本内容;从历史发展的角度,介绍市场营销学的产生与发展;最后,给大家谈一下学习市场营销学的意义以及如何学好这门课。市场营销学研究什么一、学习市场营销学的必要性党的十一届三中全会以来,改革开放在中国这块土地上拉开了帷幕,中国经济挣脱了传统计划经济体制的束缚,逐步走上商品经济发展的轨道,市场问题愈来愈成为一个重要的问题。进入90年代后,以1992年邓小平同志重要
This chapter mainly elaborates the necessity of studying marketing in the development of the socialist market economy, introduces the research objects, tasks and basic contents of marketing studies; from the perspective of historical development, it introduces the emergence and development of marketing; We talked about the significance of learning marketing and how to learn this course. What is the study of marketing? 1. The necessity of studying marketing. Since the Third Plenary Session of the 11th CPC Central Committee, reform and opening up has begun on the land in China. The Chinese economy has broken away from the shackles of the traditional planned economy and gradually On the track of commodity economic development, market issues have become an increasingly important issue. After entering the 1990s, it was important to Comrade Deng Xiaoping in 1992.