群众文化是人们在职业外自我参与、自我娱乐、自我开发的一种社会性文化。它是以人民群众的活动为主体、以自娱自乐为主导、以满足自身的精神生活需要为目的以各种文化娱乐活动作为主要内容的社会历史文化现象。而群众文化品牌是指在群众文化活动当中集体智慧结晶的文艺精品活动,对于提高群众文化活动水平,提高群众参与文化活动的积极性、创造性,宣传区域文化都具有重要意义。下面结合自己多年的工作实际谈一下如何打造群众文化品牌。一、打造群众文化品牌,要紧密结合历史文 Mass culture is a kind of social culture in which people participate in self-participation, self-entertainment and self-development outside the occupation. It is based on the activities of the masses as the main body to entertain themselves as the leading, to meet their spiritual needs for the purpose of various cultural and recreational activities as the main content of social history and culture. The mass culture brand refers to the literary and artistic quality activities of the collective wisdom in the mass cultural activities, which is of great significance to raising the level of mass cultural activities, enhancing the enthusiasm of the masses to participate in cultural activities, and creating and promoting the regional culture. The following combination of their own years of practical work talk about how to build a mass culture brand. First, create a mass culture brand, to be closely integrated with the history