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外贸电商公司兰亭集势最近爆冷。在中国概念股赴美IPO业务停滞8个月之后,兰亭集势于今年6月的上市堪称“破冰”之旅,然而仅在两个多月后,由于8月19日公布的二季度营收及三季度展望均不及预期,兰亭集势两天之内股价腰斩,这与之前上市时的风光形成鲜明对比。作为一家外贸电商公司,兰亭集势无疑是外贸企业的亮点,其成功和失利之处均为创业企业带来启发。首先,创业企业如何赢得资本青睐。《孙子兵法》中强调,天时、地利和人和,兵家死生之地。对于创业企业,这也是存亡之道,
Lanting e-commerce company set the potential upset recently. After China’s IPO in the US stocks stagnated for eight months, Lanting Group’s listing in June this year was a “ice-breaking ” trip. However, only two months later, due to the announcement of August 19 Quarterly revenue and the third quarter outlook are less than expected, orchid Ting set potential within two days cut, which is in stark contrast with the previous listing of the scenery. As a foreign trade e-commerce company, Lanting is undoubtedly the highlight of foreign trade enterprises, its success and defeat are brought inspiration for start-ups. First, how start-ups win the favor of capital. “The Art of War,” stressed that the weather, geography and people and soldiers dead place. For start-ups, this is also the survival of the road,