光大花园一直以来打造健康产品,“大榕树下,健康人家”已深入人心,通过企业多年来的培育,一个贯彻始终的销售理念对同一小区系列产品的销售起着决定性作用。动静营销策略双飞到光大花园的营销历程时,其营销总监卢泰宇直言不讳地说,光大的营销策略曾经走过一些弯路,包括不断变换广告主题,如从“社区的宽度决定生活高度 Everbright Garden has always been to create a healthy product, ”under the big banyan tree, healthy people “ has enjoyed popular support through the cultivation of enterprises over the years, a consistent marketing concept on the same district sales of products plays a decisive role. Static and dynamic marketing strategy Everbright Garden, the marketing process, its marketing director Lu Taiyu bluntly that Everbright marketing strategy has gone through some detours, including changing the theme of advertising, such as from the ”width of the community determines the height of life