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城市的发展带动了高星级酒店业的发展,同时高星级酒店更是一个地区对外开放程度以及经济发展水平的最直接的体现。本文就沈阳市的高星级商务酒店的发展现状、营销策略应用中存在的问题展开深入探讨,认为沈阳高星级酒店可以通过充分结合自身特点,寻找适销对路的营销办法、降低原有目标高度,结合本地经济水平,制定具有实效的销售策略和注重工作经验的总结从而提升营销质量。
The development of the city has driven the development of the high-star hotel industry. Meanwhile, the high-star hotel is the most direct manifestation of the degree of opening to the outside world and the level of economic development. In this paper, the development of high-star business hotel in Shenyang City, the application of marketing strategies in-depth discussion of the problems that the high-star hotel in Shenyang can fully integrate their own characteristics, to find a marketable marketing approach to reduce the original goal Heights, combined with the local economy, develop effective sales strategy and focus on work experience to improve marketing quality.