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现代社会,人们生活节奏加快,人们对各类广告、杂志都只能一瞥而过,无法去细看广告中的文字,这就将广告中图形的地位提到了一个更为重要的位置。人们往往习惯使用图画直观地再现客观事物的形象,以此直接表达或说明事物的状况,使人们更容易的明白图画所表现的事物。正因为图像有着如此大的魅力,所以,铺天盖地而来的广告中大多仍然以醒目的图像为主,因为一个优秀的让观众过目不忘的图像会比单纯的文字排版要更充分的传达有效的信息。如何充分的利用图形的这种简洁识别性,也是我们在设计中不能忽视的一个重要因素。
In modern society, the pace of people’s life is accelerating. People can only glance at various advertisements and magazines and can not read the text in advertisements. This brings the position of the graphics in advertisements to a more important position. People are often accustomed to using pictures to directly visualize the image of objective things, so as to directly express or explain the situation of things and make it easier for people to understand what the pictures show. Because of the attractiveness of the images, most of the commercials that are still in the limelight are still dominated by eye-catching images, because an excellent image that allows the viewer to never forget will be more effective than plain text layout information. How to make full use of this concise identification of graphics is also an important factor that we can not ignore in the design.