Web2．0时代的来临,对企业电子商务活动产生了巨大的影响。要注意的是,如果没有传统企业的加盟,电子商务热只是昙花一现。而在我国的传统企业中有很大一部分是中小企业,截至2005年,我国中小企业及个体工商户已超过4000万家,占企业总数的99．6％。它们创造的最终产品和服务价值占我国GDP的59％,生产的商品占社会销售额的60％,上缴税收占企业总额的48．2％,承担着70％的进出口额,解决全国城镇就业总量的75％以上。中小企业已经成为我国国民经济发展不可或缺的组成部分,也是电子商务时代的主力军。网络营销的应用是中小企业加快技术创新、提高市场应变能力和降低生产成本的有效途径。 The advent of the Web2.0 era, the e-commerce business has had a huge impact. It should be noted that if there is no traditional business to join, e-commerce fever is only a flash in the pan. However, a large part of the traditional enterprises in our country are SMEs. As of 2005, the number of SMEs and individual industrial and commercial households in China has exceeded 40 million, accounting for 99.6% of the total number of enterprises. They create 59% of China’s GDP, 59% of GDP, 60% of social sales, 48.2% of taxes paid, 70% of the total import and export, and employment in urban areas across the country More than 75% of the total. Small and medium-sized enterprises have become an indispensable part of the national economy in our country and the main force in the e-commerce era. The application of Internet marketing is an effective way for SMEs to speed up technological innovation, improve market resilience and reduce production costs.