拒绝变革:瑞士钟表威风不再瑞士的钟表一直执世界之牛耳。1968年,瑞士钟表的市场占有率为65%,估计利润占有率高达80%至90%。但到了1980年,瑞士钟表的市场占有率跌到了10%,利润占有率也仅有20%。这是为什么呢?原因是1967年,瑞士研究所发明了石英表,但是瑞士的钟表业者拒绝接受,因为他们认为=石英表不可能取代机械表。结果日本精工买下了石英表的技术,短短的10年,就将钟表的市场转成 Refusal to change: Swiss watches are no longer awe-inspiring Swiss watches. In 1968, Swiss watches had a market share of 65% and an estimated profit share of 80% to 90%. However, by 1980, the market share of Swiss watches fell to 10%, and its profit share was only 20%. Why is this? The reason is that in 1967, the Swiss Institute invented the quartz watch, but the Swiss watchmakers refused to accept it because they thought that the quartz watch could not replace the mechanical watch. As a result, Seiko bought the technology of quartz watches. In a short span of 10 years, it turned the market of watches into