企业文化是企业发展的重要组成部分,而企业品牌也是企业发展的重要支撑,企业文化和企业品牌之间是相关促进的关系,共同推动着企业的不断发展。本文简要论述企业文化和企业品牌的概念,论述企业文化对企业品牌营销的重要影响。 Corporate culture is an important part of business development, and corporate brand is also an important support for business development, corporate culture and corporate brand is the relationship between the promotion of related, and jointly promote the continuous development of enterprises. This article briefly discusses the concept of corporate culture and corporate brand, discusses the important impact of corporate culture on corporate brand marketing.