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Rolls－Royte has developed a worki－leading product strategy in the Trent engine family.It has established a dominant position in the market and is excellently placed to meet the challenge of the next millennium.The Trent family won the 1997 Flight International Aerospace Awards for comorate strateqy and is the subject of this paper．
Rolls-Royte has developed a worki-leading product strategy in the Trent engine family. It has established a dominant position in the market and is excellently placed to meet the challenge of the next millennium. The Trent family won the 1997 Flight International Aerospace Awards for. comorate strateqy and is the subject of this paper.