秋季开学前,我去了一趟文具店。在结算台前,我看到一堆包装花哨的糖果、巧克力等。精明的生意人一眼就能从中看见所谓营销点子。文具店里为什么要大张旗鼓出售这些对健康不好的零食呢?糖果与文具没有任何关系,却被摆放在最显眼的位置。糖果既不是来此购买文具的学生们的真实需求,也没有任何营养价值,但店主人依然期待顾客能够在冲动的支配下购买这些东西。 Before the fall school, I went to a stationery shop. At the checkout counter, I saw a pile of fancy candy, chocolate and more. Smart businessmen can see the so-called marketing ideas at a glance. Why stationery store to sell these poor health snacks? Candy and stationery has nothing to do, but was placed in the most conspicuous position. Candy is neither the real need nor the nutritional value of the students who come to buy the stationery, but the shop owner still expects the customer to be able to buy it with the impulse.