经济全球化条件下,国际市场及经济环境都发生了根本性变化,国家和地区之间的联系日渐密切,传统市场营销策略已经无法适应新时期市场经济发展趋势,如何在此基础上创新国际市场营销策略成为企业改革的重点。文章将结合经济全球化概念及特点,提出创新国际市场营销的新策略,旨在为我国跨国企业持续、健康发展提供支持。 Under the conditions of economic globalization, the international market and the economic environment have undergone fundamental changes. The links between countries and regions have become increasingly close. The traditional marketing strategies have not been able to adapt to the trend of market economy in the new era. How can we innovate the international market on this basis? Marketing strategy has become the focus of enterprise reform. The article will combine the concept and characteristics of economic globalization and put forward a new strategy of innovating international marketing in order to provide support for the sustainable and healthy development of multinationals in our country.