企业报一般以生产、经营为主要内容,兼顾企业的其它各项工作,但从目前来看,企业报的内容上也出现了一些新的变化和特征,这种特征的出现,实际上是一种传播社会学意义上的变迁。本文拟结合陕西地区的企业报,从传播社会学的视角分析这种变化背后的深层次原因。一、深度报道的开掘 Corporate newspaper generally takes the production and management as the main contents and takes into account all the other work of the enterprise. However, for the moment, some new changes and characteristics have also appeared in the content of the corporate newspaper. The appearance of such a feature is actually a Sociology of communication in the sense of change. This article intends to analyze the deep-seated reasons behind the change from the perspective of communication sociology by combining the enterprises newspaper in Shaanxi Province. First, the deep coverage of the digging