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编者按:这是一篇手机销售一线人员的工作日记汇编。从这位销售人员日积月累的感受中,我们可以看出很多东西,关注宏观方面的人士可以感受一下国产手机在2002年后半年是怎样“一步步做起来的”;厂商可以分析一下何种促销手段和市场策略比较管用;消费者也能够明白手机销售环节中的一些门道,增加一点买手机时的“经验值”。小编的心得则是,降价和返利是国产手机厂商赢得市场的关键,而店面、专柜布置和售后服务则是制约国产手机进一步发展的关键;而国外厂商要应对国产厂商的进攻,渠道和终端控制这个环节,不能再忽视了！这里,小编也要提醒消费者,切莫一味听信零售店店员的说词,买手机之前,还是先对自己需要的手机类型、功能以及厂商的实力、服务等做一番了解,做到心中有数,贷比三家后再出手购买。
Editor’s note: This is a compilation of diary for a mobile salesperson. From the sales staff experience over time, we can see a lot of things, concerned about the macro aspects of domestic mobile phones can feel the second half of 2002 is how to “do it step by step”; manufacturers can analyze what kind of marketing tools And marketing strategy more useful; consumers can understand some of the mobile phone sales in the doorway, add a little bit to buy mobile phone “experience value.” Xiao Bian’s experience is that the price cuts and rebates is the key to domestic mobile phone manufacturers to win the market, and storefront, counter layout and after-sales service is the key to the further development of domestic mobile phone; and foreign manufacturers to deal with domestic manufacturers offensive, channels and terminals Control this link can not be ignored! Here, Xiao Bian to remind consumers, do not blindly believe retail store clerks say, before buying mobile phones, or first need their own cell phone type, function, as well as the strength of manufacturers, services, etc. to do some understanding, in the heart A few, loan ratio after three shots to buy.