作为全世界瞩目的巨大赛事,奥运的赛场从来不只是各国运动员的竞技场,还同时是各大品牌比拼营销战果的主场。北京奥运与以往最大的不同,是营销的赛场从电视等传统媒体延伸到网络媒体。而奥运营销在互联网的表现实谓可圈可点,其精彩程度不亚于真正的竞技赛场。 As a huge event attracting worldwide attention, the arena for the Olympic Games has never been an arena for athletes from all countries. At the same time, it is home to major brands that compete in marketing. The biggest difference between Beijing Olympics and the past is the marketing of venues extending from traditional media such as television to online media. The Olympic marketing in the Internet’s performance is remarkable, its wonderful level of no less than the real arena.