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(上接总第348期)三、国有大型航空货运承运人的战略分析(一)基本战略模式按照以上中国航空货运承运人面临的市场环境和目前航空货运业基本竞争态势的分析,国有大型航空承运人不可能实施成本领先战略,只可能选择实施产品差异化战略或集中战略。(二)产品差异化战略和集中战略的比较1.产品差异化战略和集中战略概述产品差异化战略,即国有大型航空承运人可以通过优化与航空物流链上下游
(No. 348 in total) III. Strategic Analysis of Large-scale State-owned Air Cargo Carriers (I) Basic Strategy According to the above analysis of the market environment facing China’s air cargo carriers and the current basic situation of competition in the air cargo industry, Carriers can not implement cost leadership strategies and may only choose to implement product differentiation strategies or concentration strategies. (B) Comparison of product differentiation strategy and concentration strategy 1. Product differentiation strategy and concentration strategy Overview Product differentiation strategy, that is, the state-owned large air carrier can be optimized with the aviation logistics chain upstream and downstream