近日媒体教育中心(CME)发布了一份关于儿童营销中使用因特网的报告。该报告围绕儿童网上营销的合适策略引发了一场广泛的争论。CME认为,两个主要领域需要强化规制或引进新的管制措施:一是对儿童隐私权的侵犯,二是不正当或欺骗性广告。儿童与互联网现在约有100万儿童使用因特网,还有约400万可以进入网络。预计到2000年,涉足因特网的儿童数量将增长3倍。网络 Recently, the Media Education Center (CME) released a report on the use of the Internet in children’s marketing. The report sparked a broad debate around the appropriate strategy for children’s online marketing. The CME believes that two major areas need to be tightened regulation or the introduction of new regulatory measures: one is infringement on children’s privacy and the other is improper or deceptive advertising. Children and the Internet About 1 million children now use the Internet and about 4 million have access to the Internet. It is estimated that by the year 2000, the number of children involved in the Internet will have tripled. The internet