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三年申办,七年筹办,半年呈现,上海世博会已经在举世瞩目中拉开帷幕。上海广播电视台作为上海世博会的合作媒体和世博会举办地的主流广播电视媒体,始终按照中央和上海市委市政府的要求和部署,从大局出发,全力以赴,积极主动地结合自身特点和优势,在旗下各频道、频率、报刊、新媒体平台全面启动世博宣传报道战略,以内容为经、以各传播平台为纬,形成世博宣传报道的有机整体,全方位、多角度、立体化地宣传报道上海世博会,为世博宣传报道做出了自己的努力和贡献,也向中国和世界展示了自己的实力和影响。
Bid for three years, seven years to prepare, six months present, the Shanghai World Expo has attracted worldwide attention in the curtain. As a cooperative media of Shanghai World Expo and the mainstream radio and television media of Shanghai World Expo, Shanghai Radio and Television has always followed the requirements and deployment of the Central Government and Shanghai Municipal Party Committee and Municipal Government, proceeding from the overall situation and going all out to take full advantage of its own characteristics and advantages. Its channels, frequency, newspapers and new media platform to start a comprehensive reporting strategy of the World Expo to content as the experience of the various platforms for the latitude, the formation of the Expo broadcast of the organic whole, all-round, multi-angle, three-dimensional propaganda Shanghai The World Expo has made its own efforts and contributions to the Expo propaganda and reporting and has also demonstrated its strength and influence to China and the world.