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为了解北京地区挂面产品的品牌、种类、包装、价格及其相互关系,2010年调查了北京市区及郊县50家大中型连锁超市挂面销售现状。结果表明:北京地区挂面市场约有69个品牌、450种挂面;市场上看不出占有量较高的领军品牌。北京地区超市销售挂面的价格从1.86元/500g到12.33元/500g不等;约有67%的挂面价格集中在3～5元/500g;而仅有7%的挂面价格超过6元/500g。不同挂面种类间价格差异不显著。北京市场上的挂面以“圆筒形纸包装”、“塑料袋装,内为散装”和“塑料袋装,内含若干束”3种包装形式为主;“圆筒形纸包装”的挂面占挂面总数的50%以上。挂面包装对价格影响显著,包装精美的挂面价格较高。
In order to understand the brands, types, packaging, prices and their interrelationships of noodle products in Beijing, 2010 surveyed the sales status of 50 large and medium-sized supermarket chains in Beijing and suburban counties. The results show that: noodle market in Beijing about 69 brands, 450 kinds of noodles; the market can not see the higher occupation of the leading brands. Beijing area supermarkets selling noodles prices from 1.86 yuan / 500g to 12.33 yuan / 500g; about 67% of the noodles concentrated in the price of 3 to 5 yuan / 500g; and only 7% of the noodles prices over 6 yuan / 500g. The price difference between different types of noodles is not significant. Beijing market, the noodles to “cylindrical paper packaging ”, “plastic bag, the bulk is ” and “plastic bag, containing a number of bundles ” 3 kinds of packaging-based; Dried paper packaging "noodles accounted for more than 50% of the total number of noodles. Noodle packaging significant impact on price, packaging, noodle prices higher.