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W环保奖及其他福特公司的企业社会责任项目,对福特的品牌价值提升和销售情况有哪些影响?H我觉得这是相辅相成的。光拿出一些好产品,有强劲的业务是不够的,在福特,我们深信要致力于创造一个更美好的世界。福特汽车环保奖在中国举办近12年了,我们还有一个叫安全驾驶训练营的项目,一直在培训中国的驾驶者如何安全驾驶。除此之外,我们还有一些社区活动,每年在福特我们有一个星期会鼓励员工走出办公室,到我们所在的社区里面提供社区服务。这是我们福特在全球都在做的,叫做“全球关爱周”。
W Environmental Protection Award and other Ford corporate social responsibility projects, Ford’s brand value enhancements and sales What impact? H I think this is complementary. Light to come up with some good products, strong business is not enough, at Ford, we are deeply committed to creating a better world. The Ford Environmental Awards have been held in China for nearly 12 years. We also have a project called Safe Driving Training Camp that has been training Chinese drivers how to drive safely. In addition, we have a number of community activities, each one of us in Ford for a week to encourage employees to get out of the office, to provide community services in our community. This is what Ford is doing all over the world and is called Global Caring Week.