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再完美的产品——即使是上帝的杰作,也不能自己将自己销售出去,为此需要促销。促销方式多种多样。其中广告促销就有许多种:通过报纸、刊物作广告;通过电视等传播媒体作广告;通过赞助电影、体育比赛作广告等等。但这些广告方式都有其弊端:报刊广告只是纸上谈兵,赞助广告只扬其名,而电视等媒体广告,只是见其形,闻其声,而难见其效,还是难以让消费者接受。况且这些广告一般耗资
The perfect product - even if it is a masterpiece of God, can’t sell itself, and it needs promotion. There are many ways to promote. Among them, there are many kinds of advertising promotions: advertising through newspapers and publications; advertising through television and other media; advertising through sponsored films and sports competitions, etc. However, these advertising methods all have their drawbacks: newspapers and magazines advertising are only on paper, sponsored advertising is only known, and television and other media advertising, just see its shape, hear the sound, but difficult to see the effect, it is difficult for consumers to accept. And these ads generally cost