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忻州师范学院结合“90后”大学生学习特点和市场营销学课程特点,基于企业需求,不断优化市场营销课程改革。通过科学划分团队,成立虚拟公司;优化教学方法,激发学生学习兴趣;提供多元化实训,提升营销综合能力;教师多重角色定位,培养学生营销思维;改革考试方式、完善评价考核,逐步形成了以项目为驱动的模块化教学模式,并取得较好成果,学生逐渐形成市场营销思维。
Xinzhou Teachers College combines “after 90 ” characteristics of college students and marketing courses, based on business needs, and constantly optimize the reform of marketing courses. Through scientific division of the team, the establishment of a virtual company; optimize teaching methods, to stimulate student interest in learning; provide a wide range of training to improve the overall marketing ability; teacher multiple roles to cultivate students marketing thinking; reform of examination methods, evaluation and evaluation, and gradually formed Project-driven modular teaching model, and achieved good results, students gradually formed a marketing thinking.