品牌是企业最重要的无形资产,对于企业拓展市场起着重要作用。邮政金融业要在激烈竞争的金融市场中站稳脚跟,就必须采取有效措施,努力打造优势品牌。1.利用邮政整体优势,建立邮政金融子品牌邮政金融应充分利用邮政企业整体形象,依托“百年邮政”的品牌,建立“邮政金融”子品牌? Brand is the most important enterprise intangible assets, for enterprises to expand the market plays an important role. Post financial industry in the fierce competition in the financial market to gain a firm foothold, we must take effective measures to create superior brand. 1. The use of the overall postal advantages, the establishment of the postal financial sub-brand Postal finance should make full use of the overall postal business image, relying on “century postal” brand, the establishment of “postal finance” sub-brand?