文字、图形、色彩等视觉元素是书籍设计中最重要的信息传递符号,也是设计师通过本身的设计知识以及对书籍内容、作者本人了解后,相结合创作出来的最符合最终作品的元素形式。优秀的视觉元素是书籍吸引注意力的重要素材,同时也将主要信息在第一时间准确有效的传达给受众者,使之产生情感上的共鸣。 Visual elements, such as words, graphics, colors, etc., are the most important symbols of information transmission in book design. They are also the element forms that are most consistent with the final works created by designers through their own design knowledge and understanding of book contents and authors themselves. Outstanding visual elements are important material for the book to attract attention. At the same time, the main information can be accurately and effectively communicated to the audience as soon as possible so as to generate emotional resonance.