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文化产业是全球化发展中兴起的一门新产业,是公认的朝阳产业。联合国教科文组织关于文化产业的概念是:“结合创造、生产与商品化等方式、运用本质是无形的文化内容而开展的产业”。文化产业又被称为创意产业,即源于个人创意、技巧和才华,通过知识产权的开发和运用,而形成具有创造财富和就业潜力的行业。文化产业作为提升城市乃至国家竞争力的重要筹码,包含两个层面的意义。
Cultural industry is a new industry emerging in the process of globalization and is recognized as a sunrise industry. UNESCO’s concept of the cultural industry is: “The combination of creation, production and commercialization, and the use of industries that are essentially intangible cultural contents.” Also known as the creative industries, cultural industries originate from personal creativity, skills and talents. Through the development and application of intellectual property, cultural industries form an industry with potential for wealth creation and employment. As an important bargaining chip to enhance the competitiveness of cities and even the country, cultural industries contain two levels of significance.