(Point of Purchase)POP是一种别具风格特色的小型广告形式,是指在有利的时空位置上,能强烈地吸引顾客,并引导顾客了解商品内容,进而产生购买欲望的宣传广告;这是在激烈的商品竞争中兴起的一种广告形式,也称为导买点广告。随着超级市场的出现,使商品与顾客直接 (Point of Purchase) POP is a small form of advertising with a distinctive style, refers to the favorable space-time position, can strongly attract customers and guide customers to understand the content of the product, and then generate the desire to buy advertising; this is An advertising form that has emerged in the fierce competition for goods, also known as point-of-purchase advertising. With the advent of supermarkets, goods and customers are brought directly