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广州立白企业集团有限公司如果说在首次冠名湖南卫视《我是歌手》的时候,立白还处在探索阶段,那么到了第二季开播,立白已经胸有成竹。以此为契机面向高端消费人群推出的“精致衣物护理洗衣液”成功打开市场,品牌形象也得到大幅度提升,立白洗衣液高端系列的销量提升15%以上,打了一场漂亮的营销仗。面对阵容更为强大的第三季《我是歌手》,立白再次成为独家冠名商,立白在这场娱乐营销中会越走越远,越来越强。
Guangzhou Li Bai Enterprise Group Co., Ltd. If the first time in the title of Hunan Satellite TV “I am a singer,” Li Bai is still in the exploratory stage, then to the second quarter of the broadcast, Li Bai has been prepared. As an opportunity to launch high-end consumer groups “exquisite laundry care solution ” successfully opened the market, the brand image has also been greatly improved, Li Bai laundry liquid high-end series of sales increased by more than 15%, playing a beautiful Marketing battle. The third quarter to face the lineup is more powerful “I am a singer,” Li Bai once again become the exclusive title business, Li Bai in this entertainment marketing will be farther and farther and stronger.