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2011,电视媒体遭遇近十年来最大的冲击。“限娱乐”、“限广令”、三网合一、剧情、形式条格限制等组合拳频出。在电视政策的驱使下,媒体优势资源稀缺,涨价是必然趋势。2012年央视广告涨价幅度在20%,卫视平均超过了30%,王牌节目甚至翻倍。
In 2011, the television media suffered its biggest impact in nearly a decade. “Limited entertainment ”, “limited Canton order ”, triple play, the plot, the form of restrictions and other combinations of boxing out. Driven by the television policy, the advantages of the media resources scarce, price increases is an inevitable trend. 2012 CCTV advertising price increases in the range of 20%, an average of more than 30% TV, even ace programs doubled.