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新闻报道的消费主义倾向是大众传媒消费主义倾向的一个具体分支。新闻报道在对与消费主义价值观有关的信息进行宣导的过程中,自身也成为满足欲望的消费文化的一部分。这种倾向的产生几乎是不可避免的:它是媒体市场开放的结果,符合受众的“使用与满足”心理需求,加上新媒体的迅猛发展带来的引导难度。因此需要正确认识新闻报道在内容、形式、传播过程中呈现出的消费主义倾向,积极应对,并警惕其潜在的恶性舆论、文化危害。
The tendency of consumerism in news coverage is a specific branch of the mass media consumerism tendency. News reports have themselves become part of a consumer culture of desire to consume information that is relevant to consumerism values. The emergence of this tendency is almost inevitable: it is the result of the opening of the media market, in line with the audience’s “use and satisfaction” psychological needs, coupled with the rapid development of new media to bring the difficulty of guidance. Therefore, it is necessary to correctly understand the tendencies of consumerism in the content, form and dissemination of news reports and to actively respond to them, and be vigilant against its potentially vicious public opinion and cultural harms.