“销售靠广告”,是传统业界奉行的宗旨,这点在网络产业也一样适用。没有一个网络业者敢不做网络广告,为什么这些亏损连年的网络业者还要对广告商双手奉上大笔的钞票?就是因为网络业者相信。唯有广告才能帮助它们打响品牌和刺激业务。电子商务与网络广告是密不可分的,电子商务的繁荣预言网络广告产业的气温高升。然而对广告产业来说,网络的发明也是它们有史以来受到的最大的技术冲击,为什么呢? “Sales by advertising,” is the purpose pursued by the traditional industries, this also applies in the network industry. No one Internet industry dare to do online advertising, why these losses year after year network of advertisers also need to offer large amounts of money? It is because the network operators believe. Only ads can help them brand and motivate businesses. E-commerce and online advertising are inextricably linked, and the booming e-commerce predicts a rise in the temperature of the online advertising industry. However, for the advertising industry, the invention of the Internet is the biggest technical shock they have ever suffered. Why?