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文章分析了国内军品市场的特点:军方行使买方垄断权,有限的市场容量,多层次的客户关系,多样化的销售形式,计划下的军品定价模式,市场竞争日趋激烈。接着,按照市场前、市场交易中和市场后三个阶段,对军品市场的营销策略进行动态分析,并最终强调了“以人为本,构建全单位参与的市场开拓模式”的重要性。
The article analyzes the characteristics of the domestic military market: the military exercises buyer monopoly rights, limited market capacity, multi-level customer relations, diversified sales forms and planned military product pricing models, and the market competition is becoming increasingly fierce. Then, according to the market, the market transactions and the market after three stages, the marketing strategy of the military market to conduct a dynamic analysis, and ultimately emphasize the “people-oriented, all units involved in the establishment of the market development model ” importance.