四川近几年旅游的发展势态非常迅猛,各项旅游经济指标除入境旅游外都位居西部第一。而正是入境旅游成为制约四川旅游实现跨越式突破的瓶颈,是当前急需解决的难点。本文首先分析了四川入境市场的各项统计数据分析,然后对入境市场营销提出见解和策略,旨在为四川解决入境旅游难题、促进旅游全面发展提供管窥之见。 In recent years, the development of tourism in Sichuan is very rapid. All the economic indicators for tourism have ranked first in western China except for inbound tourism. It is precisely the inbound tourism that has become the bottleneck restricting the breakthrough in Sichuan’s tourism industry, which is an urgent problem to be solved urgently. This article first analyzes various statistical data analysis of the immigration market in Sichuan, and then puts forward the opinions and tactics for immigration marketing, which aims to provide some glimpses of Sichuan’s solution to the inbound tourism problems and the promotion of all-round development of tourism.