在今天的中国零售业界,传统的百货商店,新兴的超级市场、便利店、购物中心、连锁店、仓储式商店,再加上世界著名零售企业的加入,呈现出一种“百花齐放”的局面。这固然推进了中国零售业的市场化进程,但同时,也给国内零售企业带来了巨大的竞争压力和生存危机。由于外资零售企业具有较强的竞争实力,有着成熟的运营经验和雄厚的资本支持,因此国内零售 In today’s retail industry in China, traditional department stores, emerging supermarkets, convenience stores, shopping centers, chain stores and warehouse stores, coupled with the accession of world-renowned retail enterprises, present a “flourishing” situation. While this has certainly promoted the marketization of China’s retail industry, it has also brought tremendous competitive pressures and survival crises to domestic retail enterprises. As foreign retailers have strong competitive strength, mature operating experience and strong capital support, domestic retail