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成功的世博营销可以总结为简单的三句话:“品牌”只是结果;“定位”才是达到结果的真正手段;成功的世博营销源自企业对定位的正确认知。
Successful Expo marketing can be summed up in three simple sentences: “brand ” is the result; “positioning ” is the real means to achieve results; successful Expo marketing from the correct positioning of the business cognition.