推出多少个新产品其实不重要,重要的是要推出能够占领年轻一代消费场景和消费心理的产品。近段时间以来,我一直被一个问题困扰着:快消品大佬真不行了吗?未来都是小而美品牌的天下?大单品不存在了?这些问题一直延伸到了本文的核心:娃哈哈到底出了什么问题? How many new products are introduced is not really important, it is important to introduce products that can capture the young generation of consumer scenes and consumer psychology. Recently, I have been beset by a problem: FMCG big brothers really die? The future are small and beautiful brand in the world? Large single product does not exist? These issues have been extended to the core of this article: Wahaha In the end what’s wrong?