论文部分内容阅读
2010年媒体平板设备出货量近1,800万台,其中苹果占据83%的市场份额;电子书出货量增长4倍,达到1,200万台以上据《全球媒体平板设备及电子书季度跟踪报告》数据显示,2010年第四季度,媒体平板设备的出货量达到1,010万台,比第三季度出货量450万台增长了一倍还多。苹果公司的市场份额从第三季度的93%降至第四季度的73%,但仍反映了苹果强大的市场领先地位。三星公司的Galaxy Tab成为其在感恩节和圣诞节期间的主要竞争对手,它击败了其他对手并夺得了超过17%的市场份额,而一些地区性的厂商也加入了这个市场的竞争。IDC报告显示,电子书市场在第四季度也实现了显著增长。这一市场之所以增长强劲,首先得益于亚马逊Kindle的旺销,该产品8月份进行了升级,并且采取了更为激进的价格策
Nearly 18 million media tablet devices were shipped in 2010, of which Apple accounted for 83% of the market; e-book shipments quadrupled to more than 12 million units According to the Quarterly Tracking Report for Global Media Tablet Devices and eBooks Shows that in the fourth quarter of 2010, the number of media tablet devices shipped reached 10.1 million units, more than double the 4.5 million units shipped in the third quarter. Apple’s market share dropped from 93% in the third quarter to 73% in the fourth quarter, but still reflects Apple’s strong market leadership. Samsung Galaxy Tab became its main competitor during the Thanksgiving Day and Christmas, it beat other rivals and won more than 17% market share, and some regional manufacturers have also joined the competition in this market. IDC report shows that e-book market also achieved significant growth in the fourth quarter. The reason for the strong growth of this market, first of all thanks to the strong sales of Amazon Kindle, the product was upgraded in August, and adopted a more aggressive price policy