市场营销专业需要对学生进行综合能力的培养,在实际教学中,学生的能力提升缓慢,教学效果不理想,教学方法有待改进。将角色扮演法运用在市场营销实践教学中是市场营销实践教学方法的一次变革,可以实现课堂情境的岗位化、任务化,帮助学生更好地理解专业知识,掌握专业技能。 Marketing professionals need to cultivate students’ comprehensive ability. In practical teaching, the ability of students is slowed, the teaching effect is not ideal and the teaching methods need to be improved. Applying the role-playing law in marketing practice teaching is a change of marketing practice teaching method, which can realize the post-oriented and task-oriented classroom situations, help students to better understand the professional knowledge and master the professional skills.