企业经营,一定要有品牌意识、坚守品牌建设。一个成熟品牌,无疑是企业一笔巨大的隐形资产。因为,品牌维系着一家企业的生存、发展和壮大,是企业得已安身立命之本。同时,品牌所具有的企业凝聚力、向心力和文化力,是推动企业发展和社会进步、营造和谐企业与和谐社会的一个积极因素。本期介绍的上海熊猫线缆股份有限公司的品牌建设,就是中国民族品牌 Business, we must have brand awareness, adhere to brand building. A mature brand, is undoubtedly a huge business invisible assets. Because, the brand maintains a company’s survival, development and growth, is that enterprises have to settle down for life. At the same time, the brand cohesion, centripetal force and cultural power possessed by the brand are positive factors that promote the development of enterprises and social progress and create a harmonious enterprise and a harmonious society. This issue describes the Shanghai Panda Cable Co., Ltd. brand building, is the Chinese national brand