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在新一轮产业转型升级过程中,推动文化创意产业与现代制造业深度融合,是一个优势互补、相得益彰、互惠共赢的重要举措。本文结合慈溪地方文化的典型代表——越窑青瓷以及传统制造产业发展后劲不足的困境,从产业融合的视角,对促进两大产业融合发展的途径进行深入研究。提出明确现代创意设计的指导性作用,通过培养多元化的陶瓷文化人才,构建青瓷文化创意产业互动平台以及青瓷与当地优势产业的跨界融合等途径,实现产业的有效融合。
In the process of a new round of industrial transformation and upgrading, promoting the in-depth integration of the cultural and creative industries and the modern manufacturing industry is an important measure of complementarity, complementarity and mutual benefits. Combining with the typical representative of Cixi local culture, celadon of Yue kiln and the dilemma of stamina in the traditional manufacturing industry, from the perspective of industrial integration, this paper conducts an in-depth study on ways to promote the integration of the two industries. Put forward a clear guiding role of modern creative design, through the cultivation of a wide range of ceramic culture talent, construction of celadon cultural and creative industries interactive platform and the integration of celadon and the advantages of cross-border industries such as ways to achieve effective integration of industries.