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设计思路从京剧文化出发,探索京剧旅游纪念品的设计与开发的思路。设计方法采取京剧发源地文化的提取、旅游纪念品传播的方式、文化与艺术语言转化的设计方法。结论以京剧文化为例的旅游纪念品视觉造型设计,实现了京剧文化与旅游纪念品共生的局面,刺激文化旅游的开发力度。京剧,中国五大戏曲剧种之一,被视为中国国粹。下文将以京剧文化纪念品为主要阐述点,讲述设计思路。
Design Ideas Starting from Peking Opera culture, we explore the design and development ideas of Peking Opera tourism souvenirs. The design method adopts the culture of the birthplace of Beijing Opera, the way of souvenir communication, the design method of cultural and artistic language transformation. Conclusion Visual design of tourist souvenir, taking Beijing Opera culture as an example, has realized the symbiosis between Peking opera culture and tourist souvenir and stimulated the development of cultural tourism. Beijing Opera, one of the five operas in China, is considered the quintessence of Chinese culture. The following will be the main point of Beijing Opera cultural memorabilia, about design ideas.