有些单位做商品广告,往往不肯多花力气,目的不明,针对性差。事实上,成功的广告一般来自周密的市场调查。以生产收音机和收录机为主的上海无线电二厂,去年在福建厦门搞了一次收录机展销。事先他们对当地市场作了周密调查,在此基础上,恰如其分的进行了广告宣传,像产品展销取得了明显的效果。他们首先调查了厦门市场上收录机的产销动态、用户爱 Some units are often unwilling to use extra efforts to advertise their products. Their purposes are unclear and they are poorly targeted. In fact, successful advertising generally comes from thorough market research. Shanghai Radio II Plant, which mainly produces radios and radio cassette recorders, last year carried out a tape recorder exhibition in Xiamen, Fujian Province. In advance, they conducted a thorough investigation of the local market. Based on this, they properly advertised and achieved significant results like product sales. They first investigated the production and sales trends of tape recorders on the Xiamen market and users